Monday, November 3, 2008

Fuzzy Math or Creative Advertising

Perhaps someone can explain this math problem to me.

I just received a flyer from a nearby department store. It is promoting their MVC (Most Valued Customer) program. Here is the exact wording on the flyer:
MVCs (Most Valued Customers) can pick a day to save even more on one day's
purchases in store and online - six times a year. That's a total of 18
extra savings opportunities!

Here's my calculations of the total savings opportunities: Six days in store plus six days online equals 12 extra savings opportunities, not 18. What am I not seeing?