Today's Sacramento Bee had a little announcement of a new web service. Rachel Leibrock, an entertainment writer had this to say:
"Doing 'what Netflix has done for movies', Bookswim.com offers book junkies a new way to indulge. With monthly plans starting at $23.99, users can 'rent' several books per month ... with free shipping, no late fees and the option to purchase"
I should hope this business model is doomed to failure.